+726k in 5 Months: Crowd Marketing for a Global Video Chat Platform

We were approached by an international video chat platform with a global audience. The niche is highly competitive, facing constant pressure from industry giants and emerging players.

At the start of our collaboration, the project already had substantial organic traffic, but the team faced ambitious business objectives:

• Scale international presence, strengthening positions in priority regions.
• Rank commercial and non-branded queries at the top.
• Support and accelerate the indexing and ranking of new landing pages.
• Strengthen the link profile without using risky methods.

It's important to note: the client's team was simultaneously actively working on the site's structure, rolling out new SEO pages targeting different user intents. Our area of responsibility was large-scale, systematic amplification through global crowd marketing, designed to give the new content the "green light" and solidify the positions of existing content.

Strategy: 100% Crowd Marketing

For this project, we exclusively used the crowd marketing approach. Our task was to create a natural and trustworthy environment around the brand and its new pages.

What We Did:

We executed a large-scale crowd campaign, covering the client's key regions:

• Geos: USA, Europe, Latin America, Asia.
• Platforms: Niche forums, discussion platforms (Reddit, Quora), Q&A services, niche developer and user communities, discussions on platforms like Medium.
• Anchor Strategy: Exclusively natural brand anchors, URL anchors, and native insertions within the context of discussions. No commercial spam.

Results

• 🚀 +726,814 organic traffic
• 📊 +47% growth
• 🔗 5,000 crowd placements
• 🌍 +2,200 referring domains worldwide
• 🛡 Sustainable growth without aggressive methods or risks

Key Results Breakdown

Organic Traffic Growth

The primary metric responded predictably and grew exponentially. Importantly, the growth was uniform, impacting both old and new pages.

• March 3–9, 2025: 1,535,171 visits
• July 28 – August 3, 2025: 2,261,985 visits
• Increase: +726,814 visits
• Growth Rate: +47% in 5 months

Backlink Profile Growth & Trust Metrics

The large-scale crowd campaign naturally led to a strengthened link profile.

• Referring Domains: Increase of +2,200
• Total Backlinks: Increase of +159,000
• Domain Rating (DR): Maintained at a high level of 71

AI Visibility Growth

Even using only crowd marketing tools, we observed a strengthening of the project's entity signals. This means the brand became better recognized not only by search engines but also by generative models.

• ChatGPT: Mentions increased by +17
• Perplexity: Mentions increased by +11

Key Takeaways

This case clearly demonstrates that crowd marketing can be a standalone and powerful growth driver, even for international projects in highly competitive niches. Key success factors included:

• The client having a solid SEO structure and content development strategy in place.
• Scaling efforts through new landing pages requiring authority ("link juice").
• Systematic, rather than sporadic, distribution of crowd links, considering geography and platform relevance.

It's crucial to understand: our contribution was part of a larger system. The client's team did tremendous work on the site's structure, implementing new SEO landing pages optimized for high-frequency and informational queries.

We built a powerful, scalable, and natural link environment through crowd marketing, which helped search engines discover, index, evaluate the new content faster, and pass it the necessary authority.

Together, this synergy delivered explosive results.