30 Days and First Page of Google for a Music Brand: Securing AI Overview by Using Reddit

We were approached by a long-standing client – a well-known project in the electronic music space, with whom we have collaborated on various matters for over three years. This time, they presented us with a new ambitious goal: to secure a position in artificial intelligence system responses and to increase their presence in Reddit discussions.

We were faced with three clear objectives:

• Achieve brand visibility in AI services such as Google AI Overview, ChatGPT, Perplexity, and Copilot;
• Begin generating organic traffic to the website from relevant discussions on Reddit;
• Promote the company through natural discussions, offering users genuine solutions to their problems.

Strategy

Traditional SEO and digital marketing methods were performing steadily but were not capturing the rapidly growing traffic channels – AI answers and forum discussions. It was crucial for the client to be present where their target audience seeks recommendations and discusses products.

Therefore, to achieve the goal, we developed a unique digital presence strategy, focused on Reddit and AI system responses.

Our Link-Building Approach

Stage 1: Account Preparation and Warm-up

At the outset, we:

• Created 20 accounts representing real DJs and electronic music fans.
• Conducted a natural warm-up over three weeks: the accounts participated in general discussions, building karma to 300-835 points to gain the trust of moderators and communities.

Stage 2: In-Depth Analysis and Keyword Strategy

• We analyzed popular subreddits and threads related to the client's niche.
• Identified precisely which discussions would make a brand mention appear as a natural and useful solution to users' problems.
• Prepared a detailed content plan with exact and partial keyword phrase matches.

Stage 3: Creation of Relevant Content and Brand Mentions

• We didn't just leave comments; we created new, high-quality discussion threads built around specific audience queries and pain points.
• Integrated the client's brand as the most logical and effective solution.
• Mention ratio: 90% brand mentions (without links) and 10% direct links for maximum authenticity.

Stage 4: Synchronization with AI Systems

• We worked on accelerating the indexing of the most successful threads in Google.
• Created chains of discussions and content that began appearing in AI Overview and other LLMs.

Results

Thanks to the strategy focused on content quality and account authority, we achieved all set goals within just 1 month.

• 🏆 Top positions in Google AI Overview for key search queries
• 📈 Client's Reddit thread ranked #2 in Google Search and displays the client's site in the top discussion block
• 🔗 300 brand mentions and links acquired in one month
• 🌐 Initial referral traffic from LLM systems (ChatGPT, Perplexity, Copilot, and others)
• 💬 Ranking in Google's top results for a number of target phrases via Reddit

Detailed Key Results:

Presence in AI Overview

Three weeks after the campaign began, we achieved the key objective – the client's website started appearing consistently in Google's AI Overview. The project began showing up for a range of key queries related to electronic music and DJing.

Breakthrough on Reddit and in Google Search

One of the most significant victories was the advancement in organic search through the Reddit platform. The discussion thread we created for a primary search query achieved 2nd place in Google's search results, and the post itself displays a link to the client's website in the #1 position of the discussions block. This provided the project with a dual advantage: high visibility in search and direct traffic from a reputable platform.

Traffic from AI and Reddit

In addition to traditional Google search traffic, we recorded the first direct visits from AI services. Users began clicking through to the website from AI Overview and ChatGPT responses, confirming the growing significance of artificial intelligence as a source of quality audience.

Thus, the client not only strengthened their position in classical SEO but also became one of the first in their niche to start receiving traffic from promising AI systems.

Key Takeaways

Within 1 month, we successfully transformed the client's promotion approach, shifting the focus from classical SEO to integration within modern digital ecosystems. Here are the main conclusions from the campaign results:

1. High-Quality Accounts are the Foundation of Trust. Creating 20 pre-warmed Reddit accounts with high karma (300–835 points) was a decisive factor. This ensured community and moderator trust, allowing our messages to blend organically into discussions and avoid immediate removal.
2. Strategy Resilience is Critical. During the campaign, we faced the blocking of 40% of the accounts – this is a standard risk in active outreach. However, thanks to guaranteed content replacement, the overall promotion dynamics and final results were not impacted.
3. Reddit is a Powerful SEO Tool. Our case clearly demonstrated that Reddit is not just a social platform but also an effective channel for search engine promotion. Skillfully created discussions achieve high rankings in Google, generating targeted organic traffic and becoming a steady source of leads.
4. AI Systems Can Be Influenced Directly. We confirmed the hypothesis that appearing in AI assistant responses (Google AI Overview, ChatGPT) is a manageable process. The key to success was creating high-quality, problem-oriented content on authoritative platforms, which AI systems perceive as a credible source.

Ultimately, the client saw initial results within just 4 weeks, became convinced of this strategy's effectiveness, and plans to run a similar experiment on their other projects.