Quality Over Quantity: From 84 to 1,605 Monthly Visitors Only in 4 Months

In May 2025, a Spanish startup approached us, specializing in helping travelers secure compensation for canceled or delayed flights. Despite offering a highly sought-after service, their website was barely visible in search results, attracting only 84 monthly visitors from organic traffic.

The client was referred to us by one of our partners and set a clear objective: increase organic traffic and lead generation, ensuring sustainable growth without relying heavily on paid advertising.

Strategy

The topic of air travel and passenger rights is a crowded space with strong competitors. To stand out in this highly competitive niche, we developed a phased link-building strategy and SEO enhancement plan, focusing on high-quality links and steady domain authority growth.

How We Built Links

Month 1: Analysis and Preparation

We began with an in-depth competitor analysis, focusing on the flight compensation segment and SERP structure.

At this stage, we:

• Conducted a thorough analysis of over 10 competitor websites in Spain and the EU.
• Identified a pool of relevant link donors for placements.
• Established baseline parameters and a link-building strategy.
• Prepared content for initial niche placements.

Result: A solid foundation for the project was established.

Month 2: Focus on Authority

• Launched initial guest posts on authoritative websites in the travel, insurance, and legal niches.
• Prioritized donors with high Domain Rating (DR) and organic traffic.

Result: Increased domain trust and improved rankings for target keywords.

Month 3: Quality Over Quantity

• Emphasized niche guest posts with maximum relevance to the flight compensation theme.
• Optimized anchor text and link insertion strategies to create a natural backlink profile.

Result: Steady improvement in rankings for mid-frequency commercial queries.

Month 4: Accelerating Organic Growth

• Implemented niche inserts – placing links in already-ranking articles with existing traffic from Google's top results. This approach significantly boosted visibility without increasing the budget.

Result: Traffic grew by 60%, and lead generation increased more than threefold.

Results

• 🚀 1811% increase in organic traffic (from 84 to 1605 monthly users)
• 🔗 20 high-quality outreach links, driving growth in DR and DA
• 💡 Improved rankings for over 200 target keywords
• 🧠 Mentions in AI Overview, ChatGPT, Perplexity, and Copilot – from 0 to 199 mentions
• 🏆 Keywords in top-3 results: from 13 to 220

Detailed Breakdown of Key Results

Explosive Organic Traffic Growth

In just four months, monthly visitors surged from 84 to 1605, showcasing the effectiveness of our strategy. Despite competitors having backlink profiles 5–10 times larger, our quality-focused approach enabled us to surpass them for several key phrases.

Strengthened SEO and Visibility

The number of pages with organic traffic increased significantly. By the project's conclusion, over 700 website pages ranked in the top-20 search results, solidifying the project's position across multiple queries and attracting consistent, engaged users.

Enhanced Authority and Trust

In a short period, we significantly boosted domain authority: DR increased from 11 to 17, UR from 4 to 15, and DA from 22 to 28. This was achieved with just 20 high-quality links, demonstrating the effectiveness of our "quality over quantity" approach and careful selection of authoritative donors.

Growing Visibility in AI Systems

The project significantly expanded its presence in AI systems, including AI Overview, ChatGPT, Perplexity, and Copilot, with 199 mentions. This increased visibility and drove initial traffic from AI-driven search, opening a new channel for attracting the target audience.

Dominating the Top Rankings

The project achieved remarkable success in search rankings, increasing keywords in the top-3 from 13 to 220. This breakthrough made the site competitive even for mid-frequency queries, surpassing larger companies with older, more robust backlink profiles and establishing leadership in the niche.

Key Takeaways

In just four months, we achieved impressive results. Website traffic surged by 1811%, and search rankings improved significantly, reflecting strengthened site authority and trust.

This case study clearly demonstrates that even in a highly competitive field like flight compensation, remarkable breakthroughs are possible. The key is prioritizing quality over quantity in link-building.

We continue to collaborate with the client and are already planning the next phase – further traffic growth and expansion into new markets.