Promotion of a Mobile Application in the USA

In September 2024, we were approached by a US-based company developing a mobile business application. Despite offering a high-quality product, their website was barely appearing in search results and generated only about 250 users per month from organic search.

The client’s primary goal was to increase organic traffic and improve website visibility.

We agreed on an initial budget of $5,000 per month for the first two months to lay the groundwork, with plans to increase investments to $10,000 per month thereafter.

Strategy

To achieve the goal, we implemented a multi-tiered outreach campaign. Our approach gradually evolved from building a foundational link profile to securing high-impact links from authoritative sources.

How We Built Links

• Month 1: U.S. forums + preparation for the outreach campaign. Over 20 outreach placements and 100+ forum links.
• Month 2: Continued U.S. forum activity + outreach on niche platforms. Result: 20+ outreach placements and 100+ forum links.
• Month 3: U.S. forums + partial expansion to Europe. Introduced initial top-tier outreach sites. Result: 20+ outreach placements and 100+ forum links.
• Months 4–6: U.S. and European forums, business directories, and submissions. Averaged 20–30 outreach sites per month + crowd links and directories.
• Months 7–10: Incorporated HARO PR links and external publications in major media outlets. Continued outreach and introduced niche inserts in leading articles. Result: 30+ outreach sites and 10+ HARO links.
• Months 11–12: Focused on trusted resources and high-traffic news portals. Engaged premium platforms (donors costing up to $6,000). Result: 10 outreach links.

Results

Our collaborative efforts and systematic work over the year led to explosive growth in key metrics, fundamentally transforming the brand’s market position. Over 12 months, the website:

• 🚀 Increased organic traffic by 14,852% (from 250 to over 9,000 visits/month)
• 💲 Organic traffic value grew by 56,632%
• 🔗 Acquired 1,100+ new links (300+ outreach, 800+ crowd/directories/submissions)
• 🏆 Ranked #1 in the U.S. business application niche

The client was thrilled: total investments amounted to approximately $110,000 over the year, and the website became a leader in its niche.

For the next phase, we proposed a strategy to scale traffic to 30,000–40,000 visits/month by expanding content and publishing informational pages.

Conclusion

Over the course of a productive year-long partnership, we dramatically transformed the website’s market position. Starting with minimal traffic, we not only achieved tremendous growth but also positioned the project as a leader in its U.S. niche. This success validates the effectiveness of our phased link-building strategy.

The results achieved have laid a strong foundation for scaling success and attracting an even broader audience through the development of a robust content strategy. The project continues to grow and confidently move toward new performance targets.