Placing ads on niche media in a specific country might seem like a daunting task. You need to find hundreds of suitable websites and evaluate them based on dozens of criteria: traffic, authority, cost, and more.
Previously, this required multiple tools and hours of work. Now, this task can be completed on the LinkBuilder.com platform in just a few minutes.
Read our guide or watch a short video instead:
Where to Start Your Search?
The key to a successful search is a systematic approach. Avoid aimlessly browsing search engine results. Instead, start by defining the core parameters for your ideal platform: select the country, niche, minimum traffic and authority thresholds, and set a budget.
This is exactly how the search function on LinkBuilder.com works. Let’s walk through how our service not only helps you find websites but also identifies advertising platforms ready for purchase, perfectly matching your requirements.
Step 1: Basic Filtering – Get 900+ Relevant Websites
Let’s say your goal is to find websites in the “finance” niche in the USA. The process is straightforward:
- Log in to your account and open an existing project or create a new one. If you’re new to the platform, our step-by-step guide will help you get started.
- In the filters, select the country USA and the category Finance.
- Save the filter. This will generate a large but curated list of 962 websites.
This isn’t a random list but a set of platforms that meet your initial country and niche criteria. They’re all gathered in one place, ready to be saved and analyzed.
Step 2: Refining the Search – Tailoring to Your Goals
You can analyze all 962 websites or narrow the list to better suit your specific objectives. LinkBuilder.com’s additional filters make this easy by allowing you to add criteria critical to your advertising campaign:
- Budget: Set a maximum placement cost, e.g., up to $1,000.
- Authority (Domain Rating, DR): Filter for sites with a DR of 20 or higher to focus on high-quality resources.
- Traffic: Specify a minimum traffic threshold, e.g., at least 200 unique monthly visitors.
Applying these filters instantly narrows the list to the most relevant options. In our example, this resulted in 360 websites – a more manageable number for detailed analysis and outreach.
The biggest advantage? All these metrics (traffic, DR, price) are available within the platform. No need to toggle between Ahrefs, Semrush, SimilarWeb, or other tools. You can immediately visit a site, evaluate it, and decide if it fits your project. Unsuitable platforms can be added to a “Blacklist” for exclusion.
Step 3: Comparing Prices and Making a Purchase
Once you’ve shortlisted a few websites, it’s time for commercial analysis. LinkBuilder.com offers a convenient price comparison feature – just click the “View prices” button.
- You’ll see which platforms (e.g., Collaborator, PRNews, Serpzilla) offer placement on the selected site.
- Compare offers and choose the most cost-effective option.
- From there, you can proceed directly from our platform to the exchange or seller’s website to purchase the placement.
Important note: Pay attention to the date when the price information was last updated. We regularly refresh our database, but placement costs can change unexpectedly. If the price hasn’t been updated recently, it’s best to verify with the seller.
Working with Less Popular Regions: The Power of a Large Database
This process works not only for the USA but also for regions less commonly targeted by marketers. LinkBuilder.com boasts one of the largest databases, covering over 150 countries, including the Czech Republic, Poland, Spain, African and Asian countries, and many others.
For example, if you need news media in the Czech Republic:
- Select the country: Czech Republic.
- Choose the niche: News and Media.
- To quickly identify the most authoritative platforms, sort the results by Domain Rating (DR) from highest to lowest (Z-A).
The system will instantly display top media outlets in the chosen country, ready for outreach. This eliminates the need to search through local search engines or manually verify metrics.
Key Takeaways
The entire process – from defining your goal (“finance, USA”) to compiling a list of websites with verified prices and metrics – takes less than 5 minutes on LinkBuilder.com. Our database replaces multiple tools, saving you time and budget. You’re not just finding websites but discovering advertising platforms ready for collaboration.